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Making Sense Of Google AdSense Part 1: Is AdSense Right For You?
AdSense, Google's display advertising platform, has a lot going for it, from the vast pool of advertisers it attracts to its excellent tracking and ease of set-up. You may have some concerns though....
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Making Sense Of Google AdSense Part 2: Managing the Good, the Bad and the Ugly
This article is part one of a three part series:Part 1:Is AdSense Right For You?Part 2: Managing The Good, The Bad And The Ugly (You Are Here!)Part 3: Panda Problems: Laying Out Your Website To Avoid...
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Making Sense Of Google AdSense Part 3: Panda Problems
This article is part one of a three part series:Part 1: Is AdSense Right For You?Part 2: Managing The Good, The Bad And The UglyPart 3: Panda Problems: Laying Out Your Website To Avoid Panda Attack...
View ArticleGoogle's attitude to paid links - humble or arrogant?
I see Matt Cutts has updated his "How to report paid links" post. I missed this one the first time around as he posted it on my 40th birthday. :)
View ArticleGoogle Defines Cloaking - Again!
I see that Google have added to their Quality Guidelines, including a new, helpful(?) definition of cloaking:
View ArticleQDF - WTF...?
Search engine freshness is an issue that's always been of interest to me ... certainly since the very early days of my search marketing adventures, in the mid-1990s. It was of such interest that it...
View ArticleGoogle, Paid Links, The FTC and Deceptive Advertising
Thanks to Dan Thies for drawing my attention to the latest "mayhem" surrounding Google, rel=nofollow and the FTC. This is an area close to my heart, as my article from 2005, Search Marketing & The...
View ArticleHow much PageRank does a page that is not in the index have?
If a page has a NOINDEX tag on it, how much PageRank does it have? The intuitive answer would be "None". How can a page that is not indexed have PageRank? Wouldn't it be treated like a dangling link...
View ArticleThe robots.txt file and the robots meta tag
This article was first written and published by me in 2000/2001, but no longer exists on the Web. It's still accurate - although search engines (notably Google) have taken steps to correct some of the...
View ArticleRobogenic - the one word expression for “search engine friendly”
Matt Cutts has stirred up a little hornets' nest with his "What should NOINDEX do?" post. Matt reckons the topic will be colossally boring to some people - but not to me. For some reason I find Robots...
View ArticleWhen should "NOINDEX" mean "INDEX"?
Matt Cutts has stirred up a little hornets' nest with his "What should NOINDEX do?" post. Matt reckons the topic will be colossally boring to some people - but not to me. For some reason I find Robots...
View Articlerel=canonical tag
So, Google, Yahoo, Microsoft and, more recently, Ask have announced the new "canonical"link type or, more colloquia
View Articlea robots.txt equivalent to rel=canonical
In my last post I looked at the rel=canonical tag and finished by promising to look at some of the limitations of rel=canonical and consider some alternatives.
View ArticleGoogle Results Prefetching in Firefox/Mozilla
It appears that, some time ago, Google removed details of results prefetching from its Webmaster guidelines while continuing to implement results prefetching in its search results.
View ArticleNot Impressed By Microsoft's New Bing Ad
Microsoft launched their new Bing ad on television last night.My first impressions were that the ad is too negative. It doesn't show what Bing can do for you. It's at risk of associating Bing with...
View ArticleRel=Prev, Rel=Next and View-All Pages: New Google Guidance
Google has this week launched new advice on how to mark up a series of related pages in order to allow it to better understand the relationship between those pages. This could offer you the benefit of...
View ArticleAnalytics Under Attack: Google's Evil, Unethical Move To Remove Referrer Data
Google has announced that it is to cease providing referrer information in some instances. In the official blog post, Google's Evelyn Kao writes:When you search from https://www.google.com, websites...
View ArticleAuthorRank and Authorship: What Is It?
Over the last few months there's been some fuss about the implementation of "authorship" by Google - and what it all might mean in the long run. We thought it would be worthwhile talking about what...
View ArticleGoogle's attitude to paid links - humble or arrogant?
I see Matt Cutts has updated his "How to report paid links" post. I missed this one the first time around as he posted it on my 40th birthday. :)
View ArticleGoogle Defines Cloaking - Again!
I see that Google have added to their Quality Guidelines, including a new, helpful(?) definition of cloaking:
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